WHATSAPP BUSSINES

Connect through conversations that drive meaningful customer engagement. Reach your customers on the channel they use most. With the WhatsApp Business API, you can automate, personalize, and scale every conversation like never before.

Requisitos

Agregar info de requisitos previos para la verificación

Meta Business Verification

A — If the customer does not have a Business Portfolio or Business Manager account

1. Create a Business Portfolio (Business Manager)

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2. Complete the company profile (Business Information)

3. Assign at least one Business Admin

4. (Recommended) Verify your domain before requesting Business Verification

B — If you already have a Business Portfolio but the “Start Verification” button is not available

The verification button is available in the Security Center within Settings. If you do not see it, follow these steps:

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1. Create an empty app through Facebook for Developers (if you do not already have one)

⚠️ Important:
This step may be required when your Business Portfolio does not have any apps associated with it. Creating an app can help trigger the availability of the Business Verification option.

If the third option, “Create a new App ID,” does not appear, you will need to create a new account and an app through Facebook for Developers.

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2. Refresh Meta Business Suite and check the Security Center.

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1.-Select verification method

Select the verification method (SMS/call, email, or domain). Choose the email option (recommended). Make sure the email address belongs to your website domain and is available to receive the one-time password (OTP) code. Click Next.

Upload official documents that prove the legal existence of the business (commonly accepted examples include: certificate of incorporation, tax registration documents, company bank statement, or business license). Make sure that:

5. Submit the request and wait for a response

Submit the verification request. Meta typically provides an estimated processing time ranging from a few minutes to several business days (in practice, it may take up to 14 days depending on the case and region). Check the verification status in the Security Center.

6. If verification is approved

You will receive a notification by email, and the status will be updated in the Security Center. Additional capabilities will be enabled depending on the product (for example, API access, increased trust for sensitive advertising features, and more).

7. If verification is rejected

Meta will provide the rejection reasons in the Security Center. Address the identified issues (such as missing or invalid documents, data inconsistencies, or an unverified domain) and resubmit the request with the corrected documentation and supporting evidence.

Official Resources and Recommended Reading

Meta Help — Verify your business in Meta Business Suite.

Best Practices

Best Practices

Pre-Submission Checklist (Helps Prevent Rejections)

✅ Use official documents with the exact legal business name (avoid abbreviations that do not match the registered information).

✅ Verify your domain beforehand (Brand Safety → Domains). This can help speed up cases where phone/email OTP verification fails.

✅ Make sure the admin account initiating the verification has an email address using the same business domain or valid proof of association with the company (work email).

✅ Do not upload duplicate documents across multiple Business Portfolios. If you create a test portfolio for screenshots, do not upload the same real verification documents. Keep that portfolio as a demo/unverified environment. This helps avoid signals that may be interpreted as attempts to bypass verification controls. (Practical recommendation based on verification policies and risk management practices.)

 

 

Best Practices

Common Reasons for Rejection (and Quick Solutions)

Official Resources and Recommended Reading - Meta Business Suite.

Q&A

Q&A

Message limits

Message limits determine the maximum number of business-initiated conversations that a phone number can start in a continuous 24-hour period. These limits do not apply to user-initiated conversations. A company-initiated conversation begins when the first company message is delivered and ends 24 hours later.

There are four levels of message limits:

Message limits automatically increase or decrease based on your phone number status, phone number quality rating, and how often you start conversations with unique customers.

Businesses and phone numbers start with 1,000 business-initiated conversations (with 1,000 unique customers) in a rolling 24-hour period. If you reach your message limit, you will be able to start more conversations once any of the active conversations end.

For example: